Attention, please!
Attention is at an all-time low, and traditional, single-purpose experiences no longer hold power. In today’s fragmented attention landscape, people aren’t just looking to be entertained - they’re looking for layered environments that fuse entertainment, culture, and connection. Experiences that keep them occupied, engaged, and present in the moment offline, yet buzzing in Likes online.
Culture as Currency
But beyond engagement, experiences today are also a form of social capital. Fans don’t just want to watch or attend - they want to belong, to signal identity, and be part of something bigger than themselves. The brands capable of creating those opportunities earn not just attention, but deeper cultural affinity.
Why We Exist
That’s why we design hybrid experiences: layered moments where entertainment, culture, and connection converge. They are designed to resonate deeply with fans, to create belonging and prestige, and to travel widely across networks - raising social capital for those who attend and cultural credibility for the brands who make it possible.
Our Focus - The new attention economy
Our Roots
NOX was founded by two former professional footballers who understand football as more than a game - it’s culture, belonging, and identity. Their lived experience on the pitch now shapes how we design experiences off it: authentic, premium, and built to connect experience seeking fans and innovative brands at the deepest level.